Jan
27The Long Tail - The Economics Of Art For Artists
Tagged Under : artist, author, filmmaker, producer, self-publishing, writer
To survive and prosper as a writer, painter, musician, actor, filmmaker, or any other kind of artist, requires either Really Good Luck or a solid understanding of intellectual property economics. While hard work and determination can help you get the latter, Really Good Luck can only be bestowed by the gods.
So, to dive right in, artists make intellectual property. Sometimes its books or images, sometimes its screenplays or films, sometimes its radio shows or training manuals for other artists. The key thing is that artists “capture” information in a tangible, deliverable, sellable form. The property artists create is just as real as the kind that real estate agents buy. Walt Disney built a magic kingdom from intellectual property he commissioned and exploited for decades. The kingdom lives on long after Disney has moved on to greener pastures.
