Final Fantasy XI: What is keeping people playing?

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I always like to know what MMORPG’s evolve into, after allĀ  if you’re one of the multiplayer’s on the game and your shelling out the dough for the subscription fee shouldn’t the game be progressing? Well oh course it should, and if it’s not maybe you might want to rethink your investment. There are some MMORPG’s that break the mold and create loyal fans.